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The Power Struggle Over the Cable News Network Shows The Extent to Which Flawed American Media Now Is.

This past Thursday night, while unconfirmed reports spread about an incident at Brown University, CNN’s Kaitlan Collins posted on social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.

Even though CNN is certainly not a flawless news source, her statement resonated for numerous observers. It stands as one of the broadcasters where there exists reality-based and largely dependable reporting – especially during crises like the one developing near a New Hampshire storage facility.

A Precarious Situation During a Corporate Tug-of-War

But CNN, now 45 years old, finds itself in a vulnerable position as two massive media corporations battle over ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the future of CNN has turned into a major game of mergers and acquisitions, not as a question of what benefits the news-consuming public.

“This represents another instance of the profound systemic issues with roots in many years of regulatory actions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.

The debate about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a larger point.

“The narrative is crafted as a business story with influential figures as the central actors, but there is scant discussion of the common good,” Pickard added.

The Complicating Layer: The Former President

This situation is further muddied by Donald Trump’s opinions about a network he has frequently denounced as perhaps his primary “fake news” foe.

Recall the cries of “CNN sucks!” at the president’s rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now asserts that the network requires new ownership. This can be interpreted as ownership that will protect him from negative coverage and examination. That is part of why he seems to support Paramount Skydance, which has made a aggressive takeover attempt.

Trump has reason to prefer that suitor more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently appointed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that venerable news network.

An Outcome of Further Uncertainty

Notably, if Netflix prevails, CNN and other cable outlets would first be separated into a separate entity. This might be a relief to many at the network, but it’s far from a secure position. That setup could position CNN for another sale. There is no finish line.

If you ask Timothy Wu, a great deal of this is against the law, anyway. The influential voice of big tech’s dominance recently argued that competition laws should prohibit both deals.

“Either merger would be bad for the country, and both should be challenged by regulators,” Wu recently wrote.

The Core Challenge and a Potential Solution

Whatever happens regarding CNN, the bigger problem endures.

“Our current system is a very anti-democratic system, but we ought not succumb to the belief that change is impossible,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to foster this hyper-commercialized monster, and different policy decisions can fix it.

Can reform occur in an era where the top communications regulator will not confirm that the agency is independent? Reform is a distant prospect now, but that is not to say it will be impossible forever.

Initiatives that strengthen independent news organizations, aid local journalism, subsidize public media, and prevent the accumulation of media power in very few hands are not only possible – they are essential for a functioning democracy.

In the world of media ownership, size does not equal quality. And news organizations such as CNN must not be tools in the most recent corporate chess match.

Written by

Nicole Martin

A tech enthusiast and business strategist with over a decade of experience in digital transformation and startup consulting.

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