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Toto Wolff Set to Divest Stake Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic achievements in Formula 1

Toto Wolff is in advanced talks to sell a portion of his ownership stake in the Mercedes Formula 1 team.

This transaction values Mercedes at £4.6bn – a record for a Formula 1 squad – after McLaren was appraised at £3.5 billion in a change of corporate structure in September.

Wolff, who holds one-third of the Mercedes F1 operation, would sell a shareholding in the region of 5%.

The 53-year-old will remain as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who each also own a third of the enterprise.

A Mercedes spokesperson stated: "We will be making no official statement on this. The governance of Mercedes F1 stays unaltered, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

This arrangement would represent a significant increase in value of the Mercedes team after Ineos Group bought its share for £208 million in 2022.

This surge demonstrates the expansion in market values of F1 teams recently as a consequence of the increasing appeal of Formula 1 around the world.

This was also seen in the success of the F1 movie featuring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed more than $630 million (£458 million) at cinemas worldwide.

The film represents the actor's top-grossing movie and the highest-earning sports film to date.

Current Standings

The Mercedes team are runner-up in the constructors' championship, behind McLaren, with three races left this season.

Their lead driver George Russell has secured victory in 2 of the 21 races this year and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a record eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Written by

Nicole Martin

A tech enthusiast and business strategist with over a decade of experience in digital transformation and startup consulting.

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